Performance Marketing
Paid media judged on cost per customer, not cost per click.
- Server-side conversion tracking you can trust
- Cost per acquisition reported against real revenue
- Creative and landing pages tested systematically
- A clear read on which channels deserve more budget
Why companies bring us in
Most paid accounts optimise toward the wrong number because the tracking underneath was never set up properly. Archanix fixes measurement first, then runs Google, Meta and LinkedIn campaigns against cost per qualified customer — and tells you when the honest answer is to spend less.
- Server-side conversion tracking you can trust
- Cost per acquisition reported against real revenue
- Creative and landing pages tested systematically
- A clear read on which channels deserve more budget
The work, itemised
Everything below is part of a performance marketing engagement. We scope which parts you actually need before quoting.
Measurement setup
GA4, server-side tagging, offline conversion imports and CRM attribution, so the platforms optimise on real outcomes.
Google Ads
Search, Performance Max, Shopping and YouTube with query mining and negative lists maintained weekly.
Meta advertising
Facebook and Instagram prospecting and retargeting with a creative testing framework rather than one-off boosts.
LinkedIn for B2B
Account-based targeting and lead campaigns for long, considered sales cycles.
Landing pages and CRO
Dedicated pages built and tested for each campaign, because ad spend on a weak page is wasted twice.
Reporting
A live dashboard showing spend, pipeline and cost per acquisition by channel and campaign.
How the engagement runs
Every stage ends with something you can read, click or decide on — never a status update alone.
- 01
Measure
Audit and rebuild tracking before touching budget — everything afterwards depends on it.
- 02
Structure
Rebuild the account around your actual margins and buying journey.
- 03
Test
Systematic creative, audience and offer testing with enough budget per test to reach significance.
- 04
Scale
Move spend toward what converts profitably and cut what does not, weekly.
- 05
Report
Monthly review against cost per acquisition and pipeline, with next month's plan attached.
What we build with
We pick tools for how long they will be maintainable, not for how new they are. Where you already have a stack, we work in it rather than arguing for a migration you did not ask for.
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- GA4
- Google Tag Manager
- Looker Studio
- HubSpot
Performance Marketing by industry
The same capability behaves differently depending on what the business does. These are the sectors where this service comes up most.
Enough to gather data — usually a minimum in the low six figures in rupees per month per channel. Below that, testing takes so long the learnings arrive stale.
A flat monthly management fee based on scope, not a percentage of spend. A percentage model rewards us for spending more of your money, which is the wrong incentive.
Tracking and account restructure take two to three weeks. Meaningful optimisation data arrives from week four, and a stable cost per acquisition typically by month three.
Yes. We frequently run the paid channels while an internal team handles brand, content and lifecycle, sharing one dashboard.
Services that pair with this one
SEO Services
Technical SEO, content strategy, local search and digital PR — reported against pipeline rather than a screenshot of keyword positions.
View serviceSocial Media Marketing
Strategy, content production and community management across Instagram, LinkedIn and YouTube — consistent output rather than sporadic bursts.
View serviceWeb Development
Marketing sites, portals and web applications built on modern frameworks, tuned for Core Web Vitals and structured for search from the first commit.
View serviceGet a written quote
for performance marketing
Tell us the situation and the deadline. You get a scope, a price and a start date — not a discovery call that turns into three.